Bachelor of Service Management (Honours) Programme*
*Renamed from Bachelor of Business Administration (Honours) in Service Marketing and Management Programme
QR Registration No.
1 September 2020 – 31 August 2025
MODE OF STUDY
MEDIUM OF INSTRUCTION
English unless otherwise required by specific courses
For details, please refer to Programme Handbook 2021-22.
The Programme is designed to train and educate students who will shape the future of Hong Kong’s business organisations and NGOs. The Programme objectives are as follows:
- Students are inspired to develop academically and spiritually, discover complementation between knowledge and faith, think critically with clarity, act professionally and work professionally with integrity, and work in teams effectively with humility.
- They are nurtured to be servant leaders to exemplify the “CHRIST” values (Commitment, Humility, Resilience, Integrity, Service and Teamwork) in the service industry and business sector.
- They are equipped with the most up-to-date theories, knowledge and skills to be competent professionals in their working environment.
- Through integrating the knowledge and skills gained and the servant leadership developed from this Programme, graduates are committed to making significant contributions to the service industry in Hong Kong.
Programme Intended Learning Outcomes (PILOs)
The programme intended learning outcomes of the programme are classified into two aspects, “To do” and “To be”. The former focuses on instruction of knowledge and skills while the latter focuses on developing the character of students. The PILOs are:
(To do) Graduates will be able to:
- establish a solid foundation of theoretical knowledge of Marketing and Management and to generate ideas through application of the knowledge and analysis of abstract information and concepts;
- apply a wide range of knowledge and specialised technical, creative and conceptual skills to solve business problems and perform tasks in the service industry or business sector;
- communicate effectively through writing, presentation or discussion in English and Chinese tasks in the service industry or business environment;
- use information technology effectively for acquiring, learning, communicating and handling business related issues;
- critically synthesise, analyse and evaluate data, information, issues, ideas and concepts; and
- be adequately prepared to pursue postgraduate training or chosen careers that require Service Marketing and Management knowledge.
(To be) Graduates of the programme will become:
- knowledgeable persons who integrate the “CHRIST” values and faith in the working environment;
- valuable citizens of society who have a good understanding of the world, of the communities and cultures in which they may live or work, and of current global issues of importance;
- competent professionals who take up careers in the service industry or business sector with good social, communication and interpersonal skills;
- problem-solvers who have a broad base of general knowledge and solve problems with creativity and innovation;
- life-long learners who have the expertise and skills in gaining knowledge related to and beyond their profession; and
- servant leaders who apply the principles of servant leadership to contribute to the well-being of the world with Christian love.
- Attain Level 3 in English Language and Chinese Language and Level 2 in Mathematics and Liberal Studies in the Hong Kong Diploma of Secondary Education (HKDSE), i.e. 3322, applicants’ scores in elective subjects will be considered as bonus points in the selection process; OR
- Secondary school graduates from other education systems with results comparable to the above (for non-native speakers of Chinese, academic result in Chinese may not be required); OR
- Having successfully completed 1 year of study at associate degree or degree year 1 level in other tertiary institutions; AND
- Pass an admission interview.
- Completed an Associate Degree or Higher Diploma in a related discipline from a recognised institution in Hong Kong or overseas; AND
- Pass an admission interview.
- completed and been assessed on at least 126 credits;
- obtained an overall GPA of 2.0 or above across all courses in which they were assessed;
- obtained a Grade D or better on at least 120 credits;
- completed 20 hours of community service;
- completed 20 hours of In-house service; and
- fulfilled an attendance requirement of not less than 80% in all courses and College Assembly.
Graduates are exempted from 16 units of the ICMA Professional Examination, and may apply for the ICMA designation of Graduate Management Accountant (GMA).
The purpose of this Programme is to meet the demand of both business corporations and NGOs. Graduates may work in different fields of the service industry, such as Financial and Banking Service, Investment Management, Hospitality and Tourism, Logistics and Transportation, Wholesale and Retail Trade, Management Consultancy, Internet Marketing, and Advertising Agency. Students with an inclination towards client services, marketing and management skills and broad knowledge in business may take up various job functions like Advertising, Promotion and Marketing Communications, Marketing and Sales, Brand Product Marketing, Corporate Communication, Public Relations, Market Research, Event Management, Customer Relations Management and Digital Marketing and Website Management.
Further Study Opportunities
Students can apply for graduate programmes related to business or management such as:
a) Master of Business Administration (MBA) or Master of Science in Management with or without specialisation;
b) Master of Science in Marketing;
c) Master of Science in Organisational and Change Management; and
d) Master of Philosophy or Doctor of Philosophy in Business Administration, Marketing or Management and others.
Students can also pursue further studies in other related areas such as logistics, finance and accounting. After completing a Master’s degree, they can apply for a Doctor of Business Administration (DBA).
- Critical Thinking
- Introduction to Psyhology
- Introduction to Statistics
- Lives of Servant Leaders
- Chinese for Professionals
- English for Academic Purposes
- Principles of Management
- Organization Behavior
- Public Speaking and Presentation
- Research Methods for Social Sciences
- Servant Leadership
- Introduction to Sociology
- Principles of Marketing
- English for Business
- Operations Management
- Financial Accounting I
- Cost and Management Accounting I
- Principles of Finance
- Consumer Behaviour
- Service Management
- 2 Electives
- Law for Hong Kong Business
- Quantitative Decision Making
- Services Marketing
- Service Process Design and Management
- Project Management
- Management Information System
- Strategic Marketing
- Administration in Human Service Organizations
- 2 Electives
- 2 Electives
- Service Quality Management
- 2 Electives
- Business Honours Project
- 1 Elective
* The above study plan is subject to change.